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Using a Direct Mail API to Automate Postcards and Letters

  • Writer: Willow Mcgowan
    Willow Mcgowan
  • Aug 21, 2023
  • 1 min read

Personalized tangible direct mail makes customers and clients feel valued, has a higher open rate than email, and helps you grab opportunities instantly. It also has an excellent return on investment, and it allows you to include a lot of trust-building content that would be difficult or impossible to send via email.


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With a direct mail api, you can automate the entire process of sending physical postcards or letters to customers and prospects. Rather than relying on complex lead capturing forms or complex campaigns in your CRM or eCommerce system, you can use the direct mail api to integrate all of that data and send targeted physical mail to your customers and prospects at the push of a button.


This is especially useful for businesses in high-value industries like insurance or real estate. By using a direct mail api, you can tailor your offline messaging to these specific segments of your target audience and create highly effective marketing campaigns.


The best direct mail apis are built with speed and efficiency in mind. They can connect to your CRM, ecommerce or other enterprise systems and fetch tons of names and addresses quickly. They will then print and mail the postcards or letters almost instantaneously, so that your triggered mailings or scheduled campaigns get to your audience at exactly the right time. Inkit offers an all-in-one direct mail solution that includes address verification, document rendering and automation for postcards and letters. This all-in-one platform is easy to integrate, saves you resources and provides unparalleled ROI.


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